Bershka has become one of Inditex’s leading labels since it was founded in 1998 and now has over 1,000 stores across the world, but is Bershka fast fashion or ethical?
Yes, Bershka is a fast-fashion retailer. This Inditex-owned brand was founded as a brand-new retailer with a “fast fashion” concept to appeal to its young target market.
Keep reading and you will find out more about Bershka.
Is Bershka Fast Fashion?
Bershka is fast fashion. Founded in Spain in 1986, it is a business that offers young adults reasonably priced, fashionable clothing.
It grew from a small company to one that now sells clothing both online and in a number of physical stores around the world.
Bershka‘s strategy from its beginning has been based on affordable prices, a trend-focused design, and fast fashion.
One of the first companies to offer fast fashion is owned by the Inditex group: Bershka. Their quick fashion-to-market service assisted Inditex in rising to the position of third-largest fashion company worldwide.
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Is Bershka Ethical?
As we mentioned earlier, Bershka was established as a new store and fashion concept aimed at a younger demographic, but is it good enough for people, the environment, and animals?
The most important factor in determining whether Bershka is ethical is to check whether they use environmentally friendly materials.
Although some positive steps are being made in the direction of sustainability and lowering textile waste, there is not enough proof to support these efforts.
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Is Bershka Sustainable?
When purchasing a fast fashion item, you must consider more than just the cost of the clothing; there are numerous other costs to consider.
For instance, every year in America, about 37 kg of clothing are thrown away, with 85% going to landfills or being burned.
Although Bershka is not the only company that has come under fire for unethical behavior, it is one of the biggest, with more than 2,500 locations globally.
As a result, those running campaigns to highlight the problems with fast fashion frequently pick it as their target.
Bershka‘s affordable and low-cost quality clothing comes at a high environmental and social cost. Poor-quality clothing contributes to the nearly two-thirds of clothing that ends up in landfills.
A significant factor in climate change is also caused by emissions from the perpetual cycle of production and consumption.
Aside from that, Bershka has not been completely clear about its supply chain: while they say their items are created in Spain has not provided information about their working conditions or the manufacturers they use.
Where is Bershka Made?
Half of the final production phase has been finished in Spain, a nation with a medium risk of labor abuses.
Bershka‘s unethical business practices are not only harming our environment but also the people who work in their factories.
The Spanish clothing retailer has been charged with using child labor in its supply chain, underpaying employees, and employing unsafe working practices that resulted in the deaths of several employees.
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Is Bershka Good for the Environment?
The second-largest polluter in the world is the fashion industry, and the problem is getting worse.
Global warming and pollution are caused by the textile industry’s insatiable appetite for energy and natural resources needed to produce clothing.
Bershka has been criticized by Greenpeace for failing to make clear the effects it has on the climate on its website or social media pages. In 2018, Greenpeace rated the company a “0/10” for transparency on climate change.
Regarding its lack of credentials in sustainable fashion, the company has also come under fire.
There is no proof that it uses recycled packaging or fabrics to reduce textile waste across its entire product line.
One of the most polluting materials used in clothing production, virgin polyester, was found to be used by the company in some of its garments in 2017, according to Greenpeace.
In addition, Bershka fails to state the percentage of recycled polyester that is utilized in its designs.
Conclusion: is Bershka Fast Fashion
From what we have discussed in this guide, it’s clear that Berska is a fast-fashion brand.
It is important to realize that the labels manufacture their own clothing in order to keep prices low for the customer, even though only a third of their clothing is produced by outside suppliers.
So if you are looking for ecological garments made with traditional materials, Bershka might not be for you.
FAQs About Is Bershka Fast Fashion
Is Bershka Good Quality?
Yes, its quality is good.
Is Bershka a Luxury Brand?
No, it is a fast fashion brand.
Which is better Zara or Bershka?
Targeted at a slightly younger audience than Zara, Bershka is a great choice for anyone looking for bold, trend-led pieces on a budget.
Where is Bershka From?
Bershka is a Spanish clothing retailer company created in 1998 in Spain.
Is Bershka Ethical?
Bershka is not an ethical brand.
